Café
See how we helped White Bear Coffee
Storybook specialty café
White Bear is a cozy specialty café, part of a 24-location network. Craft coffee from their own roastery, seasonal menu and gelato — seating for up to 60.
Ads work, but how do you prove it?
White Bear needed measurability and a closed loop from online → offline. Standard campaigns did not show real impact on foot traffic.
No measurability
Standard online campaigns did not show how many people who saw the ad actually came to the venue.
How do you know who came from the ad?
How do you prove ads work? A system was needed: ad → code → in-store visit – with the ability to scale across the entire chain.
A chain of 24 cafés
Success on the pilot location was meant to open the door to rollout at more locations across the chain.
No data on returning customers
There was no way to measure how many customers returned after their first visit driven by ads.
Landing page, QR codes and campaigns
From a dedicated page to a custom tracking system and Meta ads.
A separate page for the pilot location with personalized QR code downloads — a bridge between the campaign and a visit to the café.
Custom QR code system – we know exactly who saw the ad, grabbed a code, and walked into the café. A successful test paves the way for rollout across all 24 cafés in the chain.
Precisely targeted ads driving traffic to the landing page with a QR code. Data from 3 weeks of campaigns.
| Period | Clicks | Reach |
|---|---|---|
| 16–22.02.2026 | 842 | 48 226 os. |
| 23.02–01.03.2026 | 951 | 64 197 os. |
| 02–08.03.2026 | 649 | 31 708 os. |
| Total | 2 442 | ~144 131 os. |
White Bear social media posts
Brand vibe, season and engaging content – from the spring menu to tiramisu in jars.
whitebearcoffeemarszalkowska
whitebearcoffeemarszalkowska P R E M I E R E of our spring menu. Lighter days, longer afternoons, new flavors.
whitebearcoffeemarszalkowska
whitebearcoffeemarszalkowska Had breakfast yet? 7:00–9:00 – coffee / matcha -50%!
whitebearcoffeemarszalkowska
whitebearcoffeemarszalkowska Easter – save our opening hours. See you Monday!
whitebearcoffeemarszalkowska
whitebearcoffeemarszalkowska Your ex blocked you? Take a breath, stop by for coffee and remember you deserve peace ☕
whitebearcoffeemarszalkowska
whitebearcoffeemarszalkowska Tiramisu in jars – cocoa, pistachio, Lotus. Three jars, three reasons to swing by.
whitebearcoffeemarszalkowska
whitebearcoffeemarszalkowska New summer menu – yuzu espresso tonic, lighter flavors, ice in the glass.
whitebearcoffeemarszalkowska
whitebearcoffeemarszalkowska P R E M I E R E of our spring menu. Lighter days, longer afternoons, new flavors.
whitebearcoffeemarszalkowska
whitebearcoffeemarszalkowska Had breakfast yet? 7:00–9:00 – coffee / matcha -50%!
whitebearcoffeemarszalkowska
whitebearcoffeemarszalkowska Easter – save our opening hours. See you Monday!
whitebearcoffeemarszalkowska
whitebearcoffeemarszalkowska Your ex blocked you? Take a breath, stop by for coffee and remember you deserve peace ☕
whitebearcoffeemarszalkowska
whitebearcoffeemarszalkowska Tiramisu in jars – cocoa, pistachio, Lotus. Three jars, three reasons to swing by.
whitebearcoffeemarszalkowska
whitebearcoffeemarszalkowska New summer menu – yuzu espresso tonic, lighter flavors, ice in the glass.
whitebearcoffeemarszalkowska
whitebearcoffeemarszalkowska P R E M I E R E of our spring menu. Lighter days, longer afternoons, new flavors.
whitebearcoffeemarszalkowska
whitebearcoffeemarszalkowska Had breakfast yet? 7:00–9:00 – coffee / matcha -50%!
whitebearcoffeemarszalkowska
whitebearcoffeemarszalkowska Easter – save our opening hours. See you Monday!
whitebearcoffeemarszalkowska
whitebearcoffeemarszalkowska Your ex blocked you? Take a breath, stop by for coffee and remember you deserve peace ☕
whitebearcoffeemarszalkowska
whitebearcoffeemarszalkowska Tiramisu in jars – cocoa, pistachio, Lotus. Three jars, three reasons to swing by.
whitebearcoffeemarszalkowska
whitebearcoffeemarszalkowska New summer menu – yuzu espresso tonic, lighter flavors, ice in the glass.
“In February, every dollar spent on ads came back 2.2 times. By March — already 3.21 times. Campaigns are gaining momentum, and the path from ad to in-store visit is fully measurable.”
How results evolved
White Bear Coffee
Returns are growing – campaigns are gaining momentum
From the February launch through March we see a clear upward trend. Each month delivers better results.
Return in February (launch)
From the very first month, every dollar spent came back more than double.
Return in March
One month later, return grew by 46% – campaigns optimize over time.
Return growth
Month-over-month momentum – a rising trend that confirms the system works.
Full measurability
From ad click through code download to in-store visit – every step is tracked.
An investment that pays off