Restaurant
See how we helped Soto Sushi
A 3-location Japanese restaurant group
Three locations across one metro. Authentic Japanese cuisine, fresh ingredients, and respect for tradition.
A site like a business card, not a tool
Soto Sushi needed a website that drives guests to act – bookings, orders, visits. The old site didn’t do that.
No clear calls to action
The previous site didn’t engage visitors or lead them to concrete actions – reservations, menu, locations.
No clarity on ad impact
It wasn’t clear how much traffic from the site and ads translated into real restaurant visits.
Three venues, one marketing approach
A three-restaurant group needed a consistent marketing strategy while keeping each location’s local character.
Sushi competition in the metro
There are hundreds of sushi restaurants in the metro area. To stand out, you need to be visible and engaging online.
Website, QR and campaigns
An interactive site, analytics, and a loyalty programme built on QR codes.
A modern site with elements that prompt action: reservations, menu, locations – plus full traffic analytics.
A QR system that encourages repeat visits, with scan tracking and returning guests. We know who came back after their first visit.
Facebook and Instagram campaigns driving measurable traffic both to the site and to the restaurants.
Posts for Soto Sushi
Bowls, matcha, evening promos and tataki – authentic content from Japanese cuisine.
sotosushiwarszawa
sotosushiwarszawa Join us on our new profile @soto.sushi – fresh content and news from the group.
sotosushiwarszawa
sotosushiwarszawa A bowl full of fresh ingredients and green matcha on the side. A perfect light combo 🍵🥗
sotosushiwarszawa
sotosushiwarszawa Evening promo: 15% off dine-in menu (from 6:00 p.m.) at all locations!
sotosushiwarszawa
sotosushiwarszawa Lunch: two or three rolls and miso? A quick set for a busy day 🍣
sotosushiwarszawa
sotosushiwarszawa Avocado, cucumber, wasabi – simple and delicious 💚
sotosushiwarszawa
sotosushiwarszawa Salmon tataki – delicate inside, lightly kissed by the flame on the outside ✨
sotosushiwarszawa
sotosushiwarszawa Join us on our new profile @soto.sushi – fresh content and news from the group.
sotosushiwarszawa
sotosushiwarszawa A bowl full of fresh ingredients and green matcha on the side. A perfect light combo 🍵🥗
sotosushiwarszawa
sotosushiwarszawa Evening promo: 15% off dine-in menu (from 6:00 p.m.) at all locations!
sotosushiwarszawa
sotosushiwarszawa Lunch: two or three rolls and miso? A quick set for a busy day 🍣
sotosushiwarszawa
sotosushiwarszawa Avocado, cucumber, wasabi – simple and delicious 💚
sotosushiwarszawa
sotosushiwarszawa Salmon tataki – delicate inside, lightly kissed by the flame on the outside ✨
sotosushiwarszawa
sotosushiwarszawa Join us on our new profile @soto.sushi – fresh content and news from the group.
sotosushiwarszawa
sotosushiwarszawa A bowl full of fresh ingredients and green matcha on the side. A perfect light combo 🍵🥗
sotosushiwarszawa
sotosushiwarszawa Evening promo: 15% off dine-in menu (from 6:00 p.m.) at all locations!
sotosushiwarszawa
sotosushiwarszawa Lunch: two or three rolls and miso? A quick set for a busy day 🍣
sotosushiwarszawa
sotosushiwarszawa Avocado, cucumber, wasabi – simple and delicious 💚
sotosushiwarszawa
sotosushiwarszawa Salmon tataki – delicate inside, lightly kissed by the flame on the outside ✨
“81% of visitors who land on the site stay and browse the menu, locations and reservations – well above the hospitality average (~40–50%). Clear buttons and engaging elements translate into real footfall at the restaurants.”
Website results
Soto Sushi
The site and campaigns in numbers
User engagement and ad reach – measurable results.
Unique users
Monthly website visitors – real traffic on the site.
On-site engagement
81% of visitors stay and browse the offer – well above the hospitality average (~40-50%).
Ad impressions
Campaign reach on social media.
Page views
Content exploration – menu, locations, reservations.
An investment that pays off